Digital Media

The following Digital and Interactive Media positions are still open. Click on the position and the staff application will appear for download.

JOB SUMMARY

Managing Editor for Digital and Interactive Media

The managing editor for Digital and Interactive Media is principally responsible for asuhornettribune.com: its appearance, its contents, its graphics and its social media presence. He or she has ownership and direct responsibility to deliver the highest number of visitors to The Hornet Tribune Online website, and to maximize user experience and conversions. The position requires expertise and experience in search engine optimization, email marketing, social media, and analytics. Throughout the development process, the managing editor for Digital and Interactive Media keeps everything in order and ensures that the Alabama State University community needs are being realized by the site.

Website Content Manager

The website content manager reports directly to the managing editor for Digital and Interactive Media and is responsible for the content and images used on a website. He or she assist in planning the content of The Hornet Tribune Online. The website content manager is tasked with posting relevant news on the website that promotes the website. He or She must be able to craft content that optimizes SEO, as well as create social media posts that attract followers. The website content manager must be able to craft content, whether it’s home page copy, a blog or a video and combine it with visual elements in order to keep people interested and coming back to the website.

Website Standards and Ethics Editor

The website standards and ethics editor reviews all copy and is the first line of defense to ensure clarity, consistency, accuracy, fact checking and the agreed upon news style for the website

Audience Development Editor

The audience engagement manager reports directly to the managing editor for Digital and Interactive Media. He or she will enhance The Hornet Tribune brand and build strong online communities through the various social media platforms. The audience engagement manager will be responsible for developing and administering social media content that is designed to engage users and create an interactive relationship between The Hornet Tribune readership and The Hornet Tribune Online at Alabama State University. He or She will also be required to collect and review social media data to develop more effective campaigns.

Analytics Manager:

The analytics manager reports directly to the managing editor for Digital and Interactive Media. The analytics manager will work closely with leaders in sales, and marketing to support and implement high-quality, data-driven decisions. He or she will ensure data accuracy and consistent reporting by designing and creating optimal processes and procedures for analytics to follow. They will use advanced data modeling, predictive modeling and analytical techniques to interpret key findings from company data and leverage these insights into initiatives that will support business outcomes. The right person for the job will apply their exhaustive knowledge of data analysis to solving real-world problems faced by our company and finding opportunities for improvement across multiple projects, teams and business units.

Podcast Host:

The podcast host reports to the managing editor for Digital and Interactive media. As the podcast host, he or she will plan the show and research the topic under discussion, sketching out questions for guests, and work with advertisers to produce lead-in copy. Since the host is the “face” of the podcast, he or she must engage with fans, press, and the public through social media, podcast conventions, or live recording events.

Podcast Producer:

The podcast producer reports to the managing editor for Digital and Interactive Media and his or her job is to oversee the production of each podcast episode while pitching fresh ideas for shows. He/she also needs to have a high-level knowledge of podcasts and episode concepts. A podcast producer needs to look for guests or influencers who can share their expertise or experiences based on the episode’s topic. He/she needs to find interesting people that will help to increase the number of podcast followers. Aside from that, booking and scheduling is also part of their job. In other words, they are in charge of the recording, editing, and even the publication of each episode.